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Here are 5 Reasons Why Your Business Should Invest In Paid Advertising (PPC)

by Staff on October 25, 2016 , Comments Off on Here are 5 Reasons Why Your Business Should Invest In Paid Advertising (PPC)

Ever wonder what you could do to reach more customers? Just not seeing many visitors to your website or an increase in online sales? Maybe you aren’t investing in some of the most important digital marketing efforts. Paid advertising is very important for your online presence today and below are the 5 reasons why you should totally be investing in it:

  1. Real Estate On Google

I’m not talking about a home for sale, I’m talking about how much Google property your business is owning on the top search engine’s search results. By investing in Google ads, you are seen above any of the organic search results. During most searches, there are 3-4 Google ad results that come up and you can be one of them (preferably number 1)! Paid google ads also help businesses place at the top of the search results page, even when your organic results positions aren’t very high. One other good thing about Google ads is they usually take up your whole screen on mobile, not even showing you organic results until scrolling down further.

  1. Completely Custom

With Paid Advertising, it’s in your control what the ad text says, what area you are targeting, and who you want to see it. For search ads, you can create your own headlines, description, and even your own vanity URL for the page you are sending users to. For display ads you can decide what message is on your ads and what image you use and then serve them out to users you decide on. You pick the geographic target, you pick the demographic, you pick what keywords they show up for, and you can even pick what time of day your ads are eligible to show. A company like Urgent Specialists in Tucson Arizona (not a huge DMA market) might want to be able to specifically serve their ads to zip codes they pick, instead of relying on Google’s organic geographical cues.) And Triangle Deck Builders is a Raleigh-area company with an alterantive geo-centric name.

  1. Reach On The Internet

Paid advertising isn’t just seen on Google, it can be seen all over the internet. You can see paid advertising on Facebook, Twitter, Linkedin, Instagram, Pinterest, Youtube, and even millions of other partner websites that offer ad space. What better way to show your brand to users of many different social media platforms as well as world wide web users…Do I have you hooked on paid advertising yet? Don’t worry, I’m still not done. By advertising on specific sites, Dave’s Appliances in Raleigh can advertise on websites they have no relationship with, which expands their reach greatly. 

  1. Tracking Your Return on Investment

When using other marketing efforts, it can be very complicated to track your return on investment. With digital paid advertising, you can track how much money is spent, how many conversions your ads are generating, how many clicks your ad produced, how many times your ad were seen. Using other analytics tools, you can see how your site traffic has resulted because of the ads and what pages these users are going to after clicking.

  1. An Overall Better Digital Presence

One of the main reasons businesses invest in digital marketing is for lead generation and overall branding. Paid advertising luckily can do both – generate those leads including form submissions and phone calls that bring your business money and also get your brand name and messaging out to a huge number of digital users. You can have ads showing to people who are searching for keywords related to your services, users who are interested in your business industry, or even remarket your ads to people who have already visited your website before. Pet Pantry in Raleigh and Apex has seen gains from using multiple approaches to their paid advertising. 

If this doesn’t make you want to get started on paid advertising online, I don’t know what will. There are so many opportunities for you to show up to potential customers on the web that you shouldn’t waste any of those chances. Here at CBC Digital Elements, we are here to help businesses like yours reach those potential customers and to help make your business a profitable and successful one.

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StaffHere are 5 Reasons Why Your Business Should Invest In Paid Advertising (PPC)

Blogging about Blogging: How to Write (Good) Blogs for SEO

by CBC Elements on September 14, 2016 , Comments Off on Blogging about Blogging: How to Write (Good) Blogs for SEO

Most discussions around blog content for SEO rest on a few simple questions. What is the audience of the blog? What type of content might they be interested in? In what style should the blogs be written (listicle, humorous, serious, informative)?

These are important questions that every blogger or digital marketer will need to know in order for a website’s blog to consistently deliver traffic and SEO value. But, unfortunately, they aren’t the question when it comes to blogs and driving traffic.

So what is it?

Before picking topics and headlines, it’s actually more important to consider where this particular blog might be found. Why is that? Because blogs will need differently-optimized headlines and keywords depending on where they might show up online for users to click.

Let’s take for instance an article on a lost dog that was found locally, and we’ll breakdown the bests ways for that topic to be packaged for each type of SEO it might encounter.

Social Media – For this article to be found on social media, it’s not so important what the keywords are (because people usually don’t search in social media apps). What’s important is that there is a great photo of a cute dog, and a headline that goes along with the common social media tone. Maybe a headline with the words “cute dog” or “precious puppy” are more likely to get clicked and shared on social media. For instance, a medical services company like NC HiFu might want to think twice before using technical blogs on their social accounts. Leadership Triangle in Raleigh uses their blog for internal announcements, updates and personal accounts.

Example: “Check Out The Cutest Dog Ever”

Google / Search Engines – But here’s the thing. People might be looking for cute dog stories on social media, but they likely aren’t just randomly googling that search term. And even if they did, Google would likely show comedy websites etc.. rather than a news article on a lost dog. So, for this article on a lost dog in Raleigh to show up in Google, the webmaster or blogger will want to be sure the headline is more built for related search terms and geographical identifiers. Barefoot & Associates lawn care and landscaping sticks to Google-driven blogs since most of their content centers around SEO-type questions and answers such as “What’s the best grass for Raleigh yards?”

Example: Lost Dog in Raleigh: Golden Retriever Puppy

Website lead – Maybe your website already gets lots of traffic. So, you’re not worried about your blog or articles showing up in Google or being shared on Twitter, you’re just worried about your blog looking great (because the users are already on your website!). In this case, you might just re-tool this blog to have the best content to convert users into customers. In other words, you’re less worried about keywords and geo-tags, and more worried about just giving good content, even if Google or Twitter can’t index it. For example, Jack Rabbit Signs in Raleigh has a gorgeous blog set up that invests time in the design and not just keywords. West Cary Wellness in Cary, NC worries about content over SEO keywords since they have two main keywords that are generally unrelated in Google (Chiropractic care and Weight Loss).

Example: Click for more information on Lost Dogs

Those are 3 examples for how the same content and topic can be optimized for three very different goals of a blog. It all depends on your individual goals. And remember, SEO is never just one dimensional.

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CBC ElementsBlogging about Blogging: How to Write (Good) Blogs for SEO

SEO & the 3 Different Cases of Multiple Business Locations

by CBC Elements on May 6, 2016 , Comments Off on SEO & the 3 Different Cases of Multiple Business Locations

“I have one website for my three or more business locations. Is that OK for SEO?” That’s a classic question for any business with an online presence. And an extremely important one too. Let’s tackle it:

Local SEO with multiple business locations from the same business has historically been approached as simply satisfying Google’s “NAP” requirements (name, address, phone). In other words, if you have more than one business location and don’t want Google or Google Maps to get confused (and hurt your search rankings), you’re told to just make sure all of your business names, addresses and phone numbers match across your locations’ webpages, social media accounts (like Facebook, Twitter and Google+) and online listings like the Yellow Pages or Yelp.

So it’s just that simple right?!

Well, no. And it’s too bad that more articles on the web that show up for “multiple business locations and SEO” say that it is. Filling out your NAPs gets pretty complicated when you have multiple businesses in multiple cities, or maybe multiple businesses in one city, or maybe one business with a service area of multiple cities. Sound complicated yet? Well, it is.

At CBC Digital Elements, we’ve identified the three different types of scenarios when it comes to multiple business locations and local SEO, which, as one might expect, makes it much easier to tackle and fix problems related to any search results, rankings, and business listings across search engines like Yahoo, Google and Bing. Then, we offer a few fixes once you’ve figured out which situation best suits your problems.

We’ll explain using three different geo locations in the Triangle area (Raleigh, Durham and Cary) and a common business with a lot of locations, McDonald’s. Here are your three different potential “Multiple Business Locations and SEO” scenarios:

  1. Multiple Locations / One City – 3 McDonald’s serving Raleigh
  2. One Location / Multiple Cities – 1 McDonald’s serving Raleigh, Durham and Cary
  3. Multiple Locations / Multiple Cities – 3 McDonald’s, 1 serving Raleigh, 1 serving Durham, and 1 serving Cary

You can see the general issues across all three scenarios a business owner might face with her or his marketing. Should each location get a Google+, should each get its own page on the website? Should each location get its own Facebook page and social accounts? These are the questions marketers and business owners have to answer, and we’ll be honest, there’s rarely a clear-cut solution. It’s a classic case of the 80/20 rule (about 20% art with 80% science).

The first key, however, to deciding the best way to inform Google and search engines of your businesses local activities and business information, is to simply understand your landscape, which can be as simple as finding out where you fit in the 3 scenarios we listed above, and doing some thinking on how people will be searching for those businesses in those areas.

For geographical locations, cities, towns and regions (both formal and informally named) you’ll need to be aware of your specific area and search terms. In some locales, people might always search with the biggest city in the area as a local term (like searching “pizza in Dallas” even if they live in a nearby suburb or town, for example. So if all of your pizza joints are in Dallas, they probably don’t each need their own pages/accounts.) If your business is in the Bay area, you’ll want to look at how the locals there search. Is it by their city? Is it by their neighborhood?

One business in the Raleigh-Durham area, Green Dream Beds (an organic bedding and mattress company), is firmly located in Durham, but wants to heavily service the Raleigh area through Google/Google Maps as well. It’s vital for them to correctly have their local SEO content plan in order and across all of their social media accounts. They decided to create an individual location page for Raleigh users, use their main homepage as their “Durham” page, and they decided to keep one social media account on each platform for their business — since they only have one set of name, address and phone, or NAP. This is likely their best bet for selling mattresses with local search engine optimization.

Associated Urologists of North Carolina is an interesting case because they have multiple locations in different areas, but they tend to be in the same general region. Plus, they have a sister website (NC HiFu) for a certain procedure that they perform. While they might want separate social account for each location, how would their sister site play into this? They likely would not need extra accounts for just the one sister site.

Thomas, Ferguson & Mullins is a law firm in Durham that also likes to do business in Raleigh. Should they have accounts for each city? Should those accounts each link to the same homepage? Or should their Raleigh accounts link to a Raleigh page on their website? Also, Homes by Dickerson is a multi-region/city home contracting builder with only one physical location.

For another example, if both of your locations are in the same city, and will have identical search terms, then you likely only need one Google+, location page on your website, and social media accounts for that location. However, if you have three locations in areas with people who like to search specifically for their city/area, you might want to set up those extra accounts for each location, and of course have your NAPs line up across all pages and accounts.

Much of this analytical and competitive information can be found in Google Keyword Planner and Google Analytics or Google Trends. And it never hurts to see what your competition is up to. Google My Business will naturally be an extremely important tool to make sure Google has all of your businesses locations.

Business owners and their marketing teams or SEO agencies will have to create a specific plan of action for their specific situation in their local area. But as we’ve shown here in this blog, by knowing and understanding which of the general multiple business location scenarios you fit into, the easier it will be to organize your SEO campaigns around the actual search traffic coming from your region.

Contact us here at CBC Digital Elements with any questions or additions to this SEO topic of Digital Marketing.

More reading:

Get Your Multi-Location Business Ranking in Multiple Cities With One Domain

The Complete Guide to Local SEO for Multiple Locations

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CBC ElementsSEO & the 3 Different Cases of Multiple Business Locations

How to fix incorrect online information on your business

by CBC Elements on March 16, 2016 , Comments Off on How to fix incorrect online information on your business

In many ways, the web and internet act as a giant aggregator of information and data. For businesses big and small, this is often a fantastic way to have their information reach customers and gain leads. And whether those businesses put their information out there or not, there are hundreds of sites and apps scouring business listings, print phone book listings, business directories and more in order to give business info to searchers and users worldwide.

This type of information availability and aggregation is usually great for business owners who always want more traffic for their website and phone lines. But what happens when this information on other websites is incorrect? Or out of date?

This can present serious problems when the information is wrong or even misleading. It could be something as simple as misspelling a name, or totally mistaking facts about the brand. Neither of those are good.

So how does this happen, and what can businesses do about it? Let’s look at a few bits of info and fixes to those problems:

  1. Business Listings & Directories

    The Problem: Aggregation websites like YellowPages.com and Manta.com often cull the internet basic business information from across other resources (like maybe print directories, BBB, chamber of commerce records or large database warehouses like Acxiom.com). These can be great drivers of traffic, until they start giving users the wrong information.

    The Fix: Fixing these issues can be as simple as contacting the website and (kindly, politely — remember, they don’t have to change it) asking for the information to be updated and corrected. There are also tools (like Moz Local, which is paid), that will automatically prompt these websites to update their information once the correct info has been entered.

  2. Google Search Results (SERPs) & the Knowledge Graph

    The Problem: Google itself is also an aggregate website, and their engineers go to great lengths to pull as much information as they possible can to show users who search for related topics. One thing Google has been doing for the last two years is showing drop downs of general information on important websites (see below). But sometimes this information is wrong or old.

    google knowledge graph remove fix business information

    The Fix: They key to information lining up correctly in Google is to have all social media profiles correct, up-to-date, and linked to the main website. Of course, Google+ and Google My Business (Google.com/mybusiness) page should be priorities here, since those are the ones Google controls. Owners should make sure a profile is created on Google for their business, and if not, they can request control. Owners can also find their business on Google Maps and click “edit” or “suggest edits”, or even claim and verify their business within Google+. This makes it much more likely that Google pulls the right info.

    This can be extremely important for businesses who have a centralized headquarters, but still service a wide-ranging area. One of our clients, HCO Innovations (warehouse efficiency and fleet management tools), is located in Raleigh, but does not limit their service area to that geographical area and in fact they can work nationwide. It’s crucial for their profiles to indicate this. For instance, Triangle Criminal Defense Group chooses to use a Raleigh address since most of their traffic will identify with this search term, even if they live outside Raleigh, and the firm will work throughout the greater Triangle area.

  3. Wikipedia and user-generated websites

    The Problem: Some websites like Wikipedia don’t have a central control center — their content comes from anyone who signs into the website — and therefore there might be less help when needing to fix information. Of course, most small businesses won’t be on Wikipedia.org (a huge website!), but there are many similar websites that might have  business information, or Google might be using them to get information on a business (like from Dmoz.org).

    The Fix: The best way to go about fixing these problems is to research how the website is edited. Usually, it’s easy to learn how this website allows users to upload or edit content, and just about anyone will be able to make the necessary changes.

    There’s also the curious cases of businesses that use non-local phone numbers, often for tracking or corporate branding purposes (especially for local businesses with national ties, like car dealers and auto dealerships). While there’s nothing architecturally or technically with having non-local numbers, search indexes can often index the wrong number, or even show a national 800 number when a local number is available. Westgate Chrysler Deep Dodge Ram in Raleigh and their division Westgate Preowned have attempted to fix this issue for several reasons. Not only can it improve their SEO (NAP), but it can help their local branding and user experience as well on aggregate websites.

There will always be misinformation on the web. But it doesn’t have to happen to your business. If you’re having issues with bad info on the web, especially in the Raleigh, North Carolina area, we’re here to help of course!

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CBC ElementsHow to fix incorrect online information on your business

Should My Business Be Worried About a DDoS Attack?

by Gordon Buchanan on March 3, 2016 , Comments Off on Should My Business Be Worried About a DDoS Attack?

Modern websites are complicated pieces of technology. From managed hosting to Domain Name Systems, to caching, sliders, CSS, PHP…you get the idea. There are literally hundreds of components involved in building and maintaining a healthy website, and all of them must be carefully considered for every site, from small brochure style websites to a massive enterprise-level e-commerce site.

One issue that has been more prevalent in the past few years is something called a DDoS attack or “Distributed Denial of Service” attack, and even smaller website owners/webmasters should be aware of this type of web attack. I will not be getting into some of the technical details of how DDoS attacks happen, but rather want this to be an overview of an important issue of which anyone with a website should be aware. There are safety considerations, as well as performance considerations that make this a valuable topic for even small business/website owners.

What exactly is a DDoS attack?

Essentially what this DDoS means is that multiple compromised systems are used to target a single system and overload the servers of the victim system. Think of a single basketball hoop that has room for one ball to fall through it, but malicious hackers start sending hundreds of thousands of basketballs through the hoop all at once. The hoop cannot handle that kind of volume, and it falters. It works the same way with web servers. A DDoS essentially overloads the web servers of a website, causing failure when you try to load the web page. This keeps legitimate traffic from using the website.

Why Do DDoS attacks Happen?

Why would someone want to cause a DDoS? There is a multitude of reasons. Many times, extortion is a common factor. Criminal organizations and bad guys will bring a site to its knees and extort the owner to pay them to return to normal.

There are other reasons a DDoS attack happen. In this article Wired.com highlights an example of an Iranian immigrant named Mehdi Yahyanejad who owned an Iranian news website that seemingly was the victim of DDoS attacks from the Iranian government. His website was trying to cover the 2009 Iranian presidential election between current president Mahmoud Ahmadinejad and reform candidate Mir Hussein Moussavi. The week after the election, when many Iranians protested the suspicious election results, the website was attacked on a large scale, preventing access of information and coverage of the protests. The article goes on to explain how Google set them up with their service- Project Shield – which helps to prevent these types of attacks.

How can I prevent a DDoS attack on my website?

One of the easiest things you can do for your website is use a Content Delivery Network (CDN) such as www.cloudflare.com. Cloudflare is a service that is part of the CBC Digital Elements managed hosting service, and will help to cache and protect your website content from these types of cloudflareimageattacks. It basically acts as a shield for your website against attackers. This type of service also allows for caching of content, which will speed up the performance of the site, which can improve the user experience and increase your rankings on search engines. There are other CDNs as well like Akamai and Highwinds plus offerings from giants like Microsoft and Amazon. It is important to do your research or talk to an expert regarding utilizing a CDN. If you need more information or have questions, feel free to reach out to the CBC Digital Elements team and we can help you develop a solution right for you and your business.

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Gordon BuchananShould My Business Be Worried About a DDoS Attack?

New Web Design Launch: ‘Corporate Graphic’ in Raleigh

by CBC Elements on January 27, 2016 , Comments Off on New Web Design Launch: ‘Corporate Graphic’ in Raleigh

Happy to announce one of our latest (and slickest!) website launches of the new 2016 year. Corporate Graphic — a fantastic local pro graphic design and print company in Raleigh — needed a new website to display their work and services and came to us to update their digital web presence. The results are in and you can check the site out for yourself here at www.corporategraphicinc.com.

The site is graphically sharp of course, as any great graphic and print shop is going to need a fantastic looking website. The site is modern, fully mobile and responsive, built to handle any display and screen from any device. The site has every section you might expect, but we also built in a user-friendly “catalog” that customers and users can flip through almost like they were holding it physically in their hands. It’s pretty sweet if we do say so ourselves.

A little more on Corporate Graphic:

Corporate Graphic is a local Triangle area graphic design and large format printing firm that brings decades of industry design experience and a personal touch you won’t find online. We work with small businesses, major local brands and everyone in between, producing all types of fresh artwork from vehicle wraps to full-size wall graphics for corporate events. We’ll work with you step-by-step, in-person if you’d like, and we deliver products right to your door at no cost. And of course, we professionally install all of our work too. Come see why we’ve been around for almost twenty years.

Check out Corporate Graphic and give us a ring if you’d like to talk about your own website rebuild.

Some companies need a totally new great site, like Corporate Graphic, because perhaps they’d like to get more into mobile and responsive design. Of course, some company’s sites just need a face lift, like Century 21 Triangle Group realtors in Raleigh. There’s no one-size fits all fix for every business. But we’re here to help and give you plenty of options.

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CBC ElementsNew Web Design Launch: ‘Corporate Graphic’ in Raleigh

Meet Salesperson of the Year Veronica Dyer

by CBC Elements on January 25, 2016 , Comments Off on Meet Salesperson of the Year Veronica Dyer

26_goodmon_dyer

Jim Goodmon, owner of Capitol Broadcasting Company, awarding Veronica Dyer her plaque.

Our Digital Elements team is proud to announce the winner of this year’s Salesperson of the Year award, Veronica Dyer. Each year, Capitol Broadcasting Company recognizes the Salesperson of the Year in each of the company’s sales teams. Veronica was recognized based on the new business she brought to the Digital Elements team, a division of he New Media Group at Capitol Broadcasting Company; but also her work ethic, attention to detail, and commitment to both the company and her clients. Veronica works through lunch, educates herself about the industry and new products on her own time, and works tirelessly for and with her clients to ensure the maximum benefit from all products and strategy available.

Congratulations, Veronica!

Excerpt from Capitol Broadcasting Company corporate article:

After only a little over one year at CBC, NMG Digital Elements Account Executive Veronica Dyer is proving her mettle, capturing her division’s top sales honor. Dyer received the 2015 Digital Elements Salesperson of the Year Award at the annual CBC Salesperson of the Year Awards Luncheon at the PNC Triangle Club at the Durham Bulls on Thursday, January 21, 2015.

“2015 was a year of major growth for the Digital Elements team,” said NMG Director of Digital Marketing Services Chris Overby. “As a team, Digital Elements achieved 130% of budget. This success was led by a team of Account Executives that each made major individual contributions to the team.”

Veronica Dyer sold her way to the top of the group.

“Veronica led that team in total number of accounts, highest renewal percentage, highest renewal dollars, as well as the most new accounts signed,” he said. “These new accounts made up a substantial portion of the total revenue growth for the team. This new business was developed by both referral relationships in and outside of the company, as well as personally developing leads through cold calling and networking.”

Dyer says she chose sales as a career for one reason and then stayed for another.

“I got into sales for the money,” she said. “I stay in it for the personal satisfaction of being a key element in the success of others. It is rewarding to put a solution together with a customer’s needs, and personally witness the successful outcome.”

She is particularly happy to be selling for CBC.

“CBC is a household name; it is family-owned and has been for almost 80 years,” said Dyer. “Capitol Broadcasting Company has deservedly earned respect and trust from local people in the community, and I believe having this behind all of us is a great benefit to the feet on the street!”

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CBC ElementsMeet Salesperson of the Year Veronica Dyer

How to read all of those web traffic reports

by CBC Elements on January 5, 2016 , Comments Off on How to read all of those web traffic reports

So you’ve hired a digital agency or a marketing team to increase your web presence and drive business to your website and telephone lines. The next step of course, is to make sure it’s working. Enter: reporting.

The agency or agencies you’re working with will no doubt provide you with reporting throughout the campaigns you’ve signed up for, be they pay-per-click advertising on AdWords (PPC), display advertising on websites, social media advertising, or of course, search engine optimization (SEO). And those reports will likely contain common themes like overall leads generated, money spent, impressions/traffic/users increases and things of that nature.

The problem is that most reporting is essentially just raw numbers. Below we’ll try to contextualize and explain some of the most common types of traffic reports, so business owners and marketers will be able to easily decipher what exactly these numbers really mean.

1. It can be much more simple than it seems.

There are a few simple traffic and Google Analytics metrics than any small business owner should know (and they’re very easy for anyone to grasp, even non-technical people!). We’ve blogged about those before here at CBC Digital Elements with 5 Super Easy Google Analytics Stats Your Business Needs To Know, but when it comes down to it, some business owners and/or marketing professionals might simply want to know the basics, such as “how much traffic am I getting compared to before the campaign started” and “how many leads am I getting?” It might be worth it to ask your agency to add a simple conclusion or addendum to their current reporting that addresses these black & white facts.

2. But, you also need to understand how web traffic works. 

Nearly any web-based campaign is going to be about driving traffic to your website. But in order to understand if your campaigns are being successful, you also need to understand how web traffic changes and fluctuates — independently of your website and business or industry.

For example, while holidays are usually peak-business times of the year for many companies, web traffic tends to decrease sharply on holidays. And this is also the case during the summer months, when web traffic can plummet across the board while folks are away from their work computers and at the beach or completely off the grid.

One of our clients, Baker Renewable Energy, sees much more traffic in months when people have more free time to work on their home and contract new solar panels or home additions.

It’s extremely important to keep this in mind while reading your web traffic or analytics reports — you wouldn’t want to halt a campaign that’s actually working, just because it started in April/May when web traffic is high, and you’re giving it low grade based on slightly lower June/July numbers.

Web traffic can fluctuate day-to-day (much higher during the week than on weekends), and social media campaigns vary greatly across days even in ways that aren’t intuitive: for instance, Fridays tend to have lower web traffic, but very high Facebook engagement as people plan their social weekends, and Tuesdays tend to have higher web traffic, but lower social metrics. And don’t forget that this can be industry-specific as well, your travel business might see huge numbers in the summer when other categories of business tend to fall.

A very cool and easy to use tool to watch this in action is Google Trends (see image below). It’s easy to see how a topic becomes more or less searched throughout the year, such as a keyword like “mountain rentals” or a specific business or product name.

google trends traffic analytics raleigh web

3. What about search engine optimization (SEO)?

SEO campaigns are often the hardest for business owners to grasp because there are often many different moving parts. Most websites with SEO-work being done on them will see an initial jump right out of the gates due to the on-page website work that Google and Yahoo/Bing search engines will pick up on within the first few weeks. However, while a website shouldn’t lose ground, growth can slow as SEO campaigns move into the content and authority-building phase, which can take nearly six months to fully go into effect. Most companies will even cite 6-18 months as the standard range for SEO growth.

With this simple knowledge reporting and web traffic fluctuation, you’ll be able to make much more informed decisions about your marketing goals. Contact CBC Digital Elements web design and digital marketing in Raleigh with any questions!

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CBC ElementsHow to read all of those web traffic reports

Information on the Google Grantspro Program for Nonprofits

by CBC Elements on December 23, 2015 , Comments Off on Information on the Google Grantspro Program for Nonprofits

This month, we’ve written extensively about the Google Ad Grants program that allows 501(c)(3) nonprofit organizations (such as charities etc.) use up to $10,000 dollars a month in free complementary Google AdWords spending to advertise their brand and services.

Google also offers nonprofits a host of other free services such as use of their business apps (like Gmail or Google Drive) as well as other fundraising tools, but there’s a lesser known perk to the Ad Grants program that any nonprofit or charitable organization should be aware of.

That program would be the “Grantspro” portion of Google Ad Grants, which allows certain nonprofits to apply for $40,000 dollars in Google AdWords spending.

This is obviously an enormous sum, and could be extremely beneficial for any nonprofit organization that needs to increase its brand awareness or marketing reach in order to complete its mission, be it to raise funds through donations, find more talent or volunteers, or any related activity the nonprofit is engaged in. (There are a few restrictions, such as selling financial or commercial services directly.)

The requirements for enrolling in Grantspro aren’t overly complicated. It involves the normal process of applying to Google Ad Grants, but there are a few technical details that need to be satisfied (mostly on the organization’s website) as well as other minimums and thresholds that must be met to ensure that the extra spend of $40,000 is warranted.

You can contact Digital Elements here at Capitol Broadcasting Company if your organization needs help or information applying for, setting up or running an Ad Grants program.

The technical requirements include the ability to perform “conversion tracking” on your website (which means a code can be placed on each page on your site to measure traffic and effectiveness), spending nearly the full amount of the previous spending budget cap of $10,000 per month, remain in good standing with Google (meaning you have positive engagement metrics from searchers and you don’t breach Google’s best practices), using the account every two weeks at least, and completing a short essay application that simply involves telling Google how you use the Ad Grants program and how it has helped. Plus, there’s an annual survey you must complete and send to Google online.

While signing up for the program is fairly simple, it can be quite difficult to successfully run a campaign without a full-time technical staff or PPC/Adwords employee. Contact Digital Elements if you have questions or concerns and our team can walk you through the process — charging only our discounted management fee. Come see us at WRAL studios on Western Boulevard in Raleigh any time!

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CBC ElementsInformation on the Google Grantspro Program for Nonprofits

Gordon Buchanan recognized with CBC’s 2015 “Diesel Award”

by CBC Elements on December 17, 2015 , Comments Off on Gordon Buchanan recognized with CBC’s 2015 “Diesel Award”

RALEIGH — We’re ecstatic to announce that Gordon Buchanan, Digital Elements Client Services Manager, received CBC New Media Group’’s 2015 “Diesel Award.”

The Diesel Award, handed out annually since 2009, is presented to an employee within Capitol Broadcasting Company’s New Media Group who best exemplifies the division’s mission statement of, “Serving our community and clients through boundless innovation and excellence.”

The Diesel Award selection process takes place over several weeks with both written nominations from internal fellow employees and voting from department heads throughout the New Media Group division. Gordon was selected due to the energy he brings to his job everyday and the dedication he showcases in serving his client’s needs.

A full description of the award:

The Diesel award is presented to an employee who goes above and beyond what is required in his or her job and whose contributions impact the entire department, not just his or her immediate work area. Job competence is important, but even more important are factors such as attitude toward company, communication skills, resourcefulness, quality and quantity of work, dependability and initiative.

gordon diesel award digital elements wral

Chris Overby, Digital Elements Manager, said: “Over the past year, Gordon has been the linchpin in the growth and success of our Digital Elements fulfillment team. He’s excited by new challenges and always puts our clients first. Those are vital traits to our continued growth at New Media Group. Gordon truly embodies our New Media mission statement by serving people through innovation and excellence. This makes him an excellent representative of our outstanding New Media staff.”

The New Media Group division at Capitol Broadcasting Company is the technology division which manages WRAL.com, develops cutting-edge mobile apps, and expands WRAL’s footprint into the forefront of digital advertising and 21st century media solutions. Digital Elements, a business unit within the New Media Group, manages digital marketing initiatives and strategies both throughout Capitol Broadcasting Company and with clients nationally and locally in the Raleigh area, specializing in providing website design, PPC, SEO, social media, and content strategy.

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CBC ElementsGordon Buchanan recognized with CBC’s 2015 “Diesel Award”