Spreading the Word

Targeted ad campaigns and advanced remarketing — Engagement Elements bring your traditional advertising into the 21st century

Search Engine Optimization

SEO moves so fast these days that information and blog posts online can be outdated and obsolete within months. Our SEO team follows the rules, knows about penalties such as Manual Action, Panda, Penguin etc, and focuses on creating quality content to make your website the most relevant result for a search. You have full transparency into what work we are doing and we have a track record of delivering results on a local level.

Reputation Management

With almost 70% of consumers admitting they trust online reviews, it’s vital not only to know where your business is being reviewed but also to continuously build new ratings. Our specialized tools help you track your online reputation, respond to reviews and prompt your past clients to give feedback. Our methods can even help filter out the bad reviews.

Paid Search Marketing (PPC Management)

Pay per Click Advertising is crucial because it reaches an audience that’s already searching to make a purchase. Think about it, if someone searches for “plumber in Raleigh” then there’s a good chance they’re already close to converting. Paid ads via search engines like Google AdWords allow your business to go after highly targeted leads, and you’ll only be charged if the user clicks through to your site.

Paid Display and Social Ad

Advertising has been around for centuries but only today with digital technology can we track exactly how customers interact with them. Display ads offer an advertiser the ability to target specific demographics online based on data, search history and variety of sources — geolocation, income, interests, “In Market” segments are just a few of the many ways to target leads. We also handle targeted social media advertising on Facebook and Twitter.

Gordon BuchananEngagement Elements