Spread the Word

Advertising has always been an effective way to reach consumers. The Engagement Elements bring traditional advertising into the 21st Century.

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• Search Engine Optimization
SEO is a science that few understand completely but in which many claim to be experts. Our SEO team follows the rules, knows about penalties such as Manual Action, Panda, Penguin etc, and focuses on creating quality content to make your website the most relevant result for a search. You have full transparency into what work we are doing and we have a track record of delivering results on a local level.

• Reputation Management
With almost 70% of consumers admitting they trust online reviews, it is important to not only know where you have reviews but to continuously build new reviews. Our tools help you track your online reputation, respond to reviews and prompt your past clients to give their feedback and make it public if it was positive. Our tools can even help filter out the bad reviews too.

• Paid Search Marketing (PPC Management)
Pay per Click Advertising is effective because it captures an audience in the intent of purchase. If someone searches for a plumber in Raleigh, NC there is a good chance they actually need a plumber. Paid ads on search engines allow you to set a budget, target specific keywords and only get charged when someone goes to your website.

• Paid Display and Social Ads
For almost 200 years newspapers sold advertising by their stories, and advertisers were able to project their message to their audience. However, there was no real way to track who saw the ad, no way to interact with it, and no way to change the creative once it had been published. Today, digital display advertising is changing the way advertisers market themselves. Display ads offer an advertiser the ability to target specific behavioral demographics online based on data, search history and variety of sources. This could be based on geography, income, interest, “In Market” segments meaning what they are likely to buy and more. We can also handle social media advertising with display ads on Facebook or Twitter.

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Gordon BuchananEngagement Elements